The campaign’s main objective is to present the real consequences of violent extremist groups related to far-right, and to disseminate a narrative of resilience and self-overcoming: a former extremist can start a new life.
Consequently, the main objective of the campaign is also to demystify the idea that violence associated with far-right is seductive. Hence, the primary purpose is to demonstrate what violence is and how traumatizing it can be. Some recurrent themes are the ideology of violent far-right, the trauma and the scars of violence, the recovery and self-overcoming.
Expected results of the campaign:
- Individuals are interested in topics related to the ideology of the far-right and decide not to go further in a process of violence because of the doubt that the campaign intends to create.
- Individuals that interact critically with the contents of the campaign, through sustainable messages and comments.
- Individuals more resilient to manipulation tactics by violent far-right groups, including information manipulation, emotional manipulation, or recruitment.